Your values shape your personality, direct your actions, your behavior and your decisions. Aligning your values with what you do and the way you do it is the basis in order to generate authenticity and credibility. This includes all kinds of activities you do as an artist, from songwriting to live performance, interviews, collaborations or the interaction with your fans. Knowing your strengths and your unique skills is the core of building a strong brand in order to focus on the things that make you stand out from the crowd. The same applies to your weaknesses. It is important to also identify your weak spots in order to avoid spending time and energy in activities that don’t serve to achieve your goals – or to use them as an opportunity to turn them into a strength.

In this chapter you will check in with yourself and define your uniqueness as well as your weak areas, what is important to you and why.