MODULE 3: Brand Building
06 - YOUR RESOURCES
Time and budget management orchestrate the harmony between creativity and strategic planning. In this complex and dynamic landscape, where attention is a scarce commodity and trends evolve at a rapid pace, a strategic allocation is essential for the success of a campaign.
// TIME MANAGEMENT
Time management is crucial for a successful music release, especially if the campaign includes print material such vinyl, posters or merch. Ideally, planning for the visual and promotional side of your release starts at least six months before the release date to ensure all aspects of the project are well-coordinated and executed in a timely manner.
// BUDGET MANAGEMENT
// STEP 6: PLAN YOUR RELEASE!
