In the complex dance between creativity and promotion, the significance of a cohesive campaign cannot be overstated. A well-crafted music release campaign ensures that every asset plays a distinctive role in telling the overarching story. From the captivating visuals of album artwork to the rhythmic cadence of teaser trailers, from lyric videos to social media posts—each asset is a note in the composition. In this chapter we will explore the most important assets for a release campaign and the different use cases they provide.