MODULE 2: Brand Alignment
03 - YOUR BRAND TYPOGRAPHY
Typography adds another visual layer to the storytelling experience. The right typography can evoke emotions, convey energy or serenity, and establish a visual language that resonates with your fans.
Consider the wide range of music genres, from pop to rock, hip-hop to classical. Each genre carries its own unique vibe and sonic characteristics. Similarly, typography can reflect and complement these sonic qualities, allowing you to visually communicate the essence of your music. Typography also plays a vital role in creating a consistent and cohesive brand image, it helps build recognition and establishes a visual identity that becomes synonymous with your music.
// INTRO TO TYPOGRAPHY
// TYPEFACES
Just like colours, different typefaces and fonts can evoke different emotions. In this video we will have a look at the main typeface categories, their characteristics and connotations.
// TYPEFACE PAIRING
As we’ve learned in the previous section, not all colours work harmoniously together. The same applies to typefaces. Their pairing can make or break a good brand typography.
// TIPS + TOOLS
In this video I’ll give you some tips and tools that will help you find and pair your brand typefaces.
// STEP 3: DEFINE YOUR BRAND TYPOGRAPHY!
