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Photo Yvonne Hartmann shot by Camille Blake
WELCOME!

I'm thrilled to have you joining Before we dive into the course content, let me tell you a little bit about myself, my work and what you can expect to gain from this course.

SONIC IDENTITY - Module 1 - Brand Definition
MODULE 1: Brand Definition

In the first module, you'll define your brand by exploring your core personality and analyzing your target audience. You'll craft your purpose, mission statement, and tone of voice.

MODILE 3 - Brand
MODULE 2: Brand Alignment

In the second module, you'll learn how to incorporate your brand into your daily work as an artist, translating your tone of voice into meaningful brand assets like color palettes, typography, and photos/videos.

SONIC IDENTITY - Module 3 - Brand Building
MODULE 3: Brand Building

In the third and final module of Brand Building, you'll learn how to build and grow your brand through visual storytelling for your release projects.

SONIC IDENTITY - Workbook
ADDITIONAL RESOURCES

In this section you'll find all additional resources, such as the workbook, templates, and video tutorials, to help you get the most out of your learning experience.