MODULE 2: Brand Alignment
02 - YOUR BRAND COLOURS
As a music artist, your brand colours serve as an integral part of your visual storytelling. Just like a melody or lyrics, they have the ability to evoke emotions, convey your personality, and become a signature element.
// INTRO TO COLOURS
// COLOUR PSYCHOLOGY
The psychology of colour plays a crucial role in shaping perceptions and influencing human behavior. Each colour carries its own symbolism and associations, and by carefully selecting your brand colours, you can communicate specific messages and create a cohesive visual language that aligns with your musical style and persona.
By understanding the emotional impact of colours, you can strategically choose hues that resonate with your music and help establish a strong connection with your audience. Note that the colour associations presented in this course are based on Western culture and can be different in other cultures.
// COLOUR HARMONY
Colour harmonies make sure that all hues within a colour palette work harmoniously together. In this video I will show you how to create a colour combination that looks good and feels harmonic.
// TOOLS
In this video I’ll show you some tools that will help you create a meaningful colour palette based on colour harmony.
// STEP 2: CREATE YOUR BRAND COLOUR PALETTE!
